Culture

WOKE ALERT: Super Bowl Commercials Push Political Messages While Americans Want Sports

Gary FranchiFebruary 9, 2026207 views
WOKE ALERT: Super Bowl Commercials Push Political Messages While Americans Want Sports
Photo by Generated on Unsplash

Super Bowl Sunday came and went, but not without the usual suspects in corporate America using their expensive ad slots to push political agendas instead of just selling products. From anti-Trump messaging to virtue signaling about social issues, the commercials proved once again that woke corporations can't resist lecturing hardworking Americans during what should be a simple night of football.

Several major advertisers used their multimillion-dollar spots to highlight everything from antisemitism awareness campaigns to faith-based messaging – though notably, many of the "faith" ads seemed more focused on progressive social justice than traditional American values. Meanwhile, some companies couldn't resist taking subtle jabs at the Trump administration's America First policies.

What's most telling is how these corporate elites think they can use America's most-watched sporting event as their personal political platform. Patriots tuning in to watch football with their families shouldn't have to endure lectures about climate change, diversity quotas, or globalist talking points between touchdowns.

"These companies pay millions for 30 seconds of airtime, then waste it preaching to Americans instead of respecting our intelligence," one viewer commented on social media.

The trend shows how disconnected corporate boardrooms have become from everyday Americans who just want to enjoy the game without political messaging shoved down their throats. While President Trump continues delivering real results for working families, these same companies that outsourced jobs overseas for decades now want to lecture us about "values."

It's worth noting that the most successful Super Bowl ads have always been the ones that entertained without pushing agendas – think classic Budweiser Clydesdales or hilarious Doritos spots. But in today's woke corporate climate, even football isn't safe from virtue signaling.

This Super Bowl's commercial lineup served as another reminder that the cultural battle for America's soul extends far beyond Washington D.C. – it's happening in every aspect of American life, including our most beloved sporting traditions.

How long will patriots put up with corporations using our favorite pastimes as vehicles for their political propaganda?

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Gary Franchi

Award-winning journalist covering breaking news, politics & culture for Next News Network.

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TaxpayerTimVerifiedFeb 9, 2026
Finally someone said it! Keep politics out of sports!
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ConservativeDad2024VerifiedFeb 9, 2026
Which specific commercials were the worst? I stepped out during some of the breaks and want to know what companies to avoid supporting.
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FreedomFirstVerifiedFeb 10, 2026
The car commercial and that tech company one were pretty bad. Virtue signaling at its finest.
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SmallTownAmericanVerifiedFeb 9, 2026
Remember when Super Bowl ads were just about making people laugh and selling beer? Those were better times.
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PatriotMom47VerifiedFeb 9, 2026
Exactly what I was thinking during the game last night! My family just wanted to enjoy football and funny commercials, but instead we got lectured about politics. Whatever happened to companies just selling their products?
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TradValuesVerifiedFeb 9, 2026
Same here! Had to change the channel during a couple of those ads. Just let us watch sports in peace.
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LibertarianLeaningVerifiedFeb 10, 2026
I'm all for free speech, but there's a time and place for political messaging. The Super Bowl should be about bringing people together, not dividing them with partisan talking points.
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RedStateRealistVerifiedFeb 10, 2026
This is precisely why viewership keeps declining. Sports used to be the one place Americans could come together regardless of politics.