Culture

NFL DOUBLES DOWN: League Celebrates Bad Bunny Despite MAGA Backlash and Trump Criticism

Gary FranchiFebruary 10, 2026178 views
NFL DOUBLES DOWN: League Celebrates Bad Bunny Despite MAGA Backlash and Trump Criticism
Photo by Generated on Unsplash

The National Football League has made it crystal clear where they stand in America's culture war – and it's not with the millions of patriotic Americans who tune in every Sunday.

Despite mounting backlash from conservative activists and criticism from President Donald Trump himself, NFL Commissioner Roger Goodell and league officials are doubling down on their support for Bad Bunny's Super Bowl halftime performance, flooding social media with celebratory posts and reaction videos.

The Puerto Rican rapper's performance has become the latest flashpoint in the ongoing battle between woke corporate America and everyday Americans who simply want politics out of their entertainment. But instead of listening to their fan base, the NFL brass decided to plant their flag firmly in leftist territory.

Corporate Virtue Signaling Over Fan Concerns

What's particularly galling is how tone-deaf the NFL's response has been. While millions of Americans expressed legitimate concerns about the politicized nature of the halftime show, Goodell and his team responded by essentially giving conservative fans the middle finger.

This isn't just about one performance – it's about a pattern of behavior from a league that seems to forget who actually pays their bills. Remember when they allowed players to kneel during our national anthem? When they painted "End Racism" in end zones while cities burned during the 2020 riots?

"The NFL continues to prioritize woke virtue signaling over the patriotic Americans who made them billions," said one prominent conservative activist involved in the backlash campaign.

The league's defiant stance sends a clear message: they'd rather chase the approval of Hollywood elites and progressive activists than respect the values of the heartland Americans who fill their stadiums and boost their TV ratings.

Missing the Mark on American Values

Here's what the NFL executives in their Manhattan boardrooms don't seem to understand: Americans are fed up with having left-wing politics shoved down their throats during what should be unifying entertainment.

President Trump's criticism of the performance reflects the sentiment of millions of Americans who just want to watch football without being lectured about progressive politics. But instead of course-correcting, the NFL chose to dig in deeper.

How long will patriotic Americans continue supporting a league that clearly despises their values? The NFL may soon find out the hard way that going woke still means going broke.

G
Gary Franchi

Award-winning journalist covering breaking news, politics & culture for Next News Network.

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B
BusinessMindedVerifiedFeb 10, 2026
The NFL is making the right call here. They have Latino fans too and Bad Bunny sells tickets. You can't run a billion dollar business based on one political faction's preferences.
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MarketRealistVerifiedFeb 10, 2026
This. The NFL's job is to make money and entertain, not to be the Republican Party's marketing arm.
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ConservativeButFairVerifiedFeb 10, 2026
I voted for Trump twice but I don't think every celebrity who criticizes him should be blacklisted. That's not the America I want to live in.
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PragmaticRightVerifiedFeb 10, 2026
The NFL learned their lesson from the Kaepernick situation. Sometimes you just have to let business be business and stay out of the culture wars.
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TexasFootballDadVerifiedFeb 10, 2026
My kids love Bad Bunny and they also love football. Why should the NFL have to choose between entertaining families like mine and politics?
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SmallGovAdvocateVerifiedFeb 11, 2026
Isn't this exactly the kind of corporate independence from political pressure that conservatives usually support?
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FreeMarketGuyVerifiedFeb 11, 2026
Great point. We can't have it both ways - either we believe in free markets or we don't.
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SundayFootballVerifiedFeb 11, 2026
Finally some common sense from the league!
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FootballFirstVerifiedFeb 11, 2026
I just want to watch football without all the political drama from either side.
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PatriotFan76VerifiedFeb 11, 2026
Good for the NFL! They shouldn't cave to every Twitter mob that gets their feelings hurt. Bad Bunny is massively popular and brings in viewers - it's just smart business.
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RedStateRealistVerifiedFeb 12, 2026
Exactly. We complain about cancel culture but then try to cancel artists we don't like? That's hypocritical.